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Spencer Johnson missed a real opportunity to showcase the cheese when he passed up this image. Doesn't it jump out at you? Branding is like that.

It showcases what you choose to emphasize, and it creates an unforgettable awareness of who you are. We'll help you choose colors that symbolize your values, and we can design your logo and choose fonts to use in all of your messaging...and then we'll put it all together in a brand kit. That kit will be available in a subscription design service where we can collaborate on designs for print, web and social media. We even have a videographer on board.

All businesses should be sticklers for uniform branding across all media. Consider that image again. If ever that cheese gets lesser glory in alternative photographs (a full-color hamburger), you've lost the cheese.