Increase Foot Traffic To Your Coffee Shop With Witty Signage

Many people start their day with the fresh, aromatic aroma and delectably satisfying taste of coffee. In fact, 150 million Americans purchase $12 billion worth of the rich, fragrant brew from more than 30,000 independent coffee shops every year. If your indie coffee shop is among that number, you know the importance of standing out in that huge crowd. There are a number of ways to do that.

One way to stand out and draw attention is by creating a signature blend of coffee patrons can’t find elsewhere. Try blending unique flavors together or designing your own method of grinding beans somewhere between course textures and finely powdered textures. You can also try responsibly sourcing one-of-a-kind coffee beans from exotic locations. The goal is to make a coffee that tastes good and can’t be found outside your coffee shop.

Another way is to create clever, witty signs that stop foot traffic at your door and lure them into your shop. Coffee shop marketing signage can take on a number of iterations. We’ve all seen the clever, witty chalkboard signs outside coffee shops and other retailers that reach consumers by tickling their funny bones. Other signs boast special discounts, new brews, and serve as wayfinders to point customers in the direction of coffee additions like sugars and creams and purchase add-ons like fruit and snacks. Signage is where we come in.

Graphic design can help you meet both types of signage needs. It can help you market and brand your coffee shop, draw coffee lovers in, and increase sales-per-customer with impulse purchases. The best way to leverage the power of coffee shop marketing is to start from the outside of your store and work your way in. The first way to market from the outside is with the aroma we talked about earlier. The second way is by creating signage that packs the powerful dual punch of grabbing attention and compelling action.

Try working with your graphic designer to create a sign series that starts within walking distance of your shop and guides coffee loves to your door with wit, humor, and riddles. Once patrons are outside your door, tempt them inside with aromatic blends and promises of VIP treatment. Your graphic designer will work with you to create a logo and brand message that speaks to your target audience, translates easily from print to online and social media marketing, and creates the buzz your business needs in your community. Try designing signs that promote these mutually beneficial, community-friendly offerings:

• Create a frequent sipper or coffee club program
• Treat local girl’s groups to occasional tea parties
• Host networking events for local small business owners
• Invite high school and college students to form study groups
• Invite local faith communities to host small group Bible studies
• Let small business owners know your space can serve as a third space
• Allow community organizers to meet in your coffee shop for planning sessions

Foot traffic plays an important role in coffee shop marketing. In fact, it plays a critical role in marketing for any retail establishment. When you’re ready to brand – or rebrand – your coffee shop, boost sales, and leave your mark on your community, trust the graphic design team at DPRINT to create a custom suite of products that meet your unique needs and increase foot traffic – and sales – at your independent coffee shop.