Tis The Season For An Attention-Grabbing Holiday Storefront

If you’re a brick and mortar retailer, you know the importance of using visual merchandising to create store windows and displays that lure customers into your store. Your window displays take on a whole new meaning during the months between Halloween and New Year’s Eve when the holiday shopping season goes into full swing. That’s the time to make your holiday storefront especially appealing.

Plan your holiday displays with your target market in mind. Know who they are, what they’re looking for, what colors draw their attention, and where their gift-giving priorities fall. When you understand your target market, it makes creating marketing products like banners, posters, signs, and door and window decals much easier. It also makes them much more effective. Ask yourself the following questions to ensure the interior and exterior print marketing products you create are seen by the right eyes and elicit the right responses.

Is the purpose of your windows to increase holiday sales or overall sales?
The first step when you start creating your holiday storefront is planning and goal setting. First, decide what message you want to tell your target market and what actions you want them to take. Then, decide if your displays want to share a special message or feature particular products.

Is brand awareness part of your marketing plan?
Your store doors and windows offer an excellent way to increase community and consumer awareness and recognition of your brand and logo. With strategic placement, the right exterior marketing pieces, and a compelling call to action, you can draw much-needed attention to your business.

What are your competitors doing with their holiday storefront displays?
Take a look at what the doors and windows around your store look like and which are yielding the best results. Don’t copy other retailer’s windows but do study the concepts and calls to action they use to get customers through their doors.

What color story do your windows tell?
While vivid colors almost always grab attention, choose colors that evoke emotion, tell a story, and fit your brand. Of course, holiday colors are abundant during the season, but vintage, primary, or even black and while color stories might be more effective for your particular target audience.

Do your interior and exterior displays encourage purchase add-ons?
When customers come into your store to purchase Item A, make sure they see signs that offer buy-one-get-one sales or displays that encourage them to also buy Item B and Item C. Group like items together and create bundled arrangements that spark additional purchases customers might not have known would go together.

Do your holiday displays show community pride and support?
The holiday season is one of the most important and stressful times of the year for many community and charitable organizations. It’s often the time when their budgets are stretched to the limit and when they typically receive many one-time donations. Be sure to feature the philanthropic efforts your business makes and the charities and community organizations you support. Doing so does two important things – it lets shoppers know you support the same causes they do while simultaneously encouraging additional gifts and donations to worthy causes.

The graphic design team at DPRINT can help you create holiday storefront displays that help you make the most of your window of opportunity to draw new consumers into your retail store.