Must-Have Branded Items For Speakers & Coaches
More and more men and women today are eschewing traditional career paths in favor of starting a small business of their own. This myriad of small businesses run the gamut from retail stores to bakeries to a huge variety of dot coms. In fact, many budding entrepreneurs are starting businesses built on their wealth of knowledge and expertise as speakers and professional coaches. These businesses are built on distinct personalities – and that means they need personal marketing and branding for speakers and coaches.
Marketing and branding for speakers and coaches takes on a very different perspective than traditional marketing because it’s infused with your personality. It means action shots versus headshots and podcasts versus executive reports. That’s why so many speakers and coaches start creating their brand with their faces on everything – to build awareness and recognition, and to highlight their personality. Every piece of marketing material you share with the public should have these common brand building elements:
- Your Name
- Your Face
- Your Company Name
- Your Contact Info
- Your website’s URL
- Your Social Media Icons
- A Compelling Call To Action
- Product photos
Once you know what to include on your marketing products, you need to make strategic choices about the marketing materials you employ. Business cards are a go-to part of marketing for businesses of any size. That’s why like most small business owners, you will need business cards for networking and for introductions. If you provide workbooks and other physical products for your clients, you can also press business cards into service as branded product tags.
Effective marketing and branding for speakers and coaches means you will also need banners, posters, and signs to brand your office and conference rooms. If you host live events, branded marketing materials can guide attendees to your products and introduce them to your services. If you lead breakout sessions at small business events, serve as a keynote speaker, or participate as a vendor for live events, marketing materials can guide attendees to your book signing, vendor booth, or other ways to reach you and interact with your brand.
Building a personal brand means putting your face in front of your audience and creating a brand that reflects you. Because many authors are also speakers, and many speakers become authors in an effort to extend their reach and send their message home with their fan base, these marketing products and principals can also prove effective for them. If you’re an author, you can increase book sales and your fan base with the right marketing materials.
The goal of your marketing materials is to draw a direct path to your purchase portals. When you’re ready to build a personal brand that grabs attention and introduces you to a new audience, contact the graphic design team at DPRINT. We’ll help you create and design a complete suite of marketing products for small business networking, speaking engagements and other live events, and in-office individual and group coaching sessions. Contact us today and start building – or rebuilding – a personal brand you can build and grow a business on.
