Tell A Compelling Story With Your Retail Windows & Doors
Your retail windows and doors tell customers and potential customers a lot about your establishment and the wares they’ll find inside. They’re like the eyes into your retail world which means they absolutely must tell a compelling story. Your windows and doors need to provide the right amount of information and temptation to lure in intentional shoppers as well as passersby and bystanders.
With the new and improved design suite on MyDprint, telling a story with your storefront windows and doors is simple during national holidays like Easter, Thanksgiving, and Christmas. The key during those holidays is to make yourself fit the well-known themes and colors of the holiday while still differentiating yourself from your competitors. Here are four additional ideas for maximizing the appeal of your storefront display.
Create Your Own Holiday
The key to making this tactic effective is creating a holiday your customer will understand. If you’re stuck for ideas, try a Google search for quirky holidays. For example, December 15th is National Cupcake Day which works for a bakery or café but not for an electronics retailer. Similarly, November 29th is Electronic Greetings Day which works for electronics retailers but not for food retailers. Once you’ve chosen the right offbeat holiday for your business and your target audience, use your windows to introduce, reflect, and celebrate the holiday.
Create An Add-On Display
Every retailer knows what add-on purchases are – they’re the tag-along products and accessories that go with the original purchase. Think of women’s apparel retailers who match outfits with shoes, handbags, and jewelry. What can you use to create a seamless purchase grouping in your window? A children’s toy retailer can add batteries and carrying cases to toy groupings; a bookstore can feature a specific book and add similar titles or additional titles in a series; or a coffee shop can add mugs and single-use coffee packets. Use your imagination – and your past sales data – to create purchase-inducing groupings to your retail windows & doors.
Feature A Strategic Partner
It might sound counterproductive to shine your spotlight on another business, but it can actually be a huge draw for your store. A strategic partner is a fellow business who comes into regular contact with your ideal consumer without being your competition. For example, a locally-owned coffee shop and a locally-owned bakery make ideal strategic partners. Each can carry each other’s products, create window displays featuring the other, and advocate for keeping money in the local community.
Reach Your Subsegments
Every target market has a subsegment that can help increase your product sales. For example, coffee shops usually offer a few different tea beverages, bookstores usually sell magazines, and many restaurants offer vegetarian, vegan, or other specialized meals, entrees, or desserts. Unfortunately, subsegments are often overlooked in marketing. When you make a special effort to reach your subsegment through your retail windows and doors, they might just respond by coming inside. Even better, they’ll let their peers know you cater to their needs. When you’re ready to make the most of your retail windows and doors, MyDprint is here to make it a cinch!
