6 Simple Ways To Reach Beyond The Walls of Your Church
Church marketing – making your community aware of your church – is part of the outreach efforts of every faith-based organization. Unlike marketing a business, the goal of ministry marketing isn’t to increase sales or finances, it’s to increase awareness and extend an invitation. Its chief goal is to spread the word about your ministry’s benefits to families and your community and encourage them to join you for wholesome fun. An additional goal of ministry marketing is to reach in two directions – in to reach the existing membership, and out to reach the community.
With our DIY design tool, you can quickly and easily create an entire suite of marketing items for your church marketing tool kit that lets you keep members, aspiring members, and guests informed and aware. With over 300 products to choose from, equipping your tool kit is simple.
- Banners
Interior uses for banners include special events and services, guest speaker photos and topics, and church anniversary celebrations. Exterior uses for banners include the items above plus service times, VBS dates and times, and special community offerings like food pantries and back to school giveaways. - Posters & Signs
Interior uses include Youth Ministry events and happenings, Sunday school attendance and lesson topics, and Choir events and concerts. Exterior uses include announcements about the events above plus church picnics, community sports events, and philanthropic outreach efforts like church bus and van pickup times. - Doors & Windows
Gloss, glitter, and metallic lettering can be used to announce service times, Bible study days and times, Children’s Church happenings, and holiday services like Mother’s Day, Father’s Day, and Easter. - Wall Art
Create wall art for every room in your church by featuring members, activities, and past events. Spotlight Biblical characters and Scriptures with wall art that captures the imagination and encourages further reading and exploration. - Postcards
Postcards do double duty as church marketing tools. They’re easy to distribute by hand which lets you speak to recipients and create a person-to-person connection. They’re also an affordable way to reach every home in your community via mail. - Flyers
Like postcards, flyers are a great way to create a human touch and they’re also great for pinning to community bulletin boards. Get members involved by sending flyers home that can be given to friends and relatives to encourage attendance at special events.
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THE TOOLS YOU NEED FOR EFFECTIVE CHURCH MARKETING
When you’re using our design tool to create the items your church marketing tool kit needs, be sure to include your contact info on every item. Also, include a friendly call to action. For example, where a business might say, “Call now for the lowest prices,” your call to action as a ministry might be, “Join us today for a free community cookout.”
Create a series of print marketing products for your ministry with your creativity and our DIY design tool. Start with a catchall piece that talks about your weekly service dates and times. From there, you can create cohesive and complementary pieces for specific ministries and special events that are unique, creative, affordable, and effective.
