3 Creative Exterior Signs That Lead Customers Right To Your Door

Brick and mortar retailers have a marketing advantage online-only businesses don’t – exterior signage. Exterior signs lead customers right to your door. They can be configured in a number of ways, placed in a variety of locations, and serve as wayfinders for potential customers. Outdoor signs are powerful marketing tools because they have the ability to be customized to tell a story that piques the interest of passersby. Not only foot traffic and street traffic, exterior signs also serve as guides and wayfinders for potential shoppers who originally found you because of your online presence.

Location! Location! Location! We’ve all heard the importance of positioning your business in the right location. At MYDPRINT, we know exterior signs like banners and posters are prime examples of location-based marketing. That’s why we’ve developed these three creative sign ideas to help draw customers to your door.

1. Create A Series of Signs
   Design a series of banners and posters that lead potential shoppers to your store. With our text features, you can create signage with a series of questions, a quirky riddle, or humorous content that guides readers from sign to sign until they reach your location. Try creating a text or image-based scavenger hunt or a community trivia series.
   Marketing Tip: Position the final sign inside your store to bring buyers through the door.
   Design Tip: Consider using black and white or sepia tones to give your exterior signs a vintage look and feel.

2. Create Signs That Feature Consumer Benefit
   Has your coffee been voted the best in town? Do you have past or current clients who’ll allow you to display their testimonials? Lots of retailers use signs to offer discounts and feature sale products. Go a step further by creating exterior signs that highlight the benefits consumers can expect to experience from shopping in your store.
   Marketing Tip: Prompt consumers to leave reviews by offering to include them in your next sign design.
   Design Tip: Accompany text-based signage with colorful, creative imagery that grabs the reader’s attention.

3. Create Community Awareness Signs
   A huge part of location-based marketing is supporting your local community. If your business sponsors the local little league team, add that to your signage to draw players and their parents inside. The same marketing rule applies if your business advocates for women, uses responsibly sourced raw materials, contributes to local non-profit organizations, or is a proponent of environmental awareness.
   Marketing Tip: Outside signage doesn’t necessarily have to be outside your business only. Add them to local sports fields if you support those teams to increase exposure. You can also exchange mutually beneficial signs with your strategic partners.
   Design Tip: Request permission prior to adding logos and images from the groups you support or sponsor. Once the permission is granted, their logo coupled with yours adds to your visual marketing appeal.

HOW WILL YOUR EXTERIOR SIGNS LEAD SHOPPERS TO YOUR DOOR?

Creating the outdoor signage you need is easy with our design tool. Simply visit the outdoor signage page of our website, choose your sign’s material and size, and start adding images from our huge clipart library. Use the color, text, and design features to create an attention-grabbing sign you won’t see anywhere else. You’ll set yourself apart from your competitors and draw more visitors to your brick and mortar location.

When you design, create, and order outdoor signage from MYDRINT, we build durability and affordability right in. Our award-winning team of graphic designers and fabricators proudly uses responsibly sourced inks to create the highest quality signage around. Your goal is exterior signs that bring shoppers in the door. Our goal is to help you get them there.