7 Creative Ways Your Doors & Windows Can Market Your Storefront

Just as online merchants know the power of good copywriting and online content on the home page of their websites, brick and mortar retailers know the value of effective doors and windows to tempt shoppers through the doors. Custom windows and doors are the first steps to successful storefront marketing. After all, if your doors and windows don’t invite customers in, they aren’t really doing their job. Check out these seven ways to make your storefront more effective.

1. Let your doors and windows tell your story for you. Tell brief startup stories, share an inspirational quote, add a tagline, assure customers of fair hiring and resourcing practices, or about your commitment to your shared community.
2. Add an eye-catching feature like sparkle, glitter, or an unexpected color. Try using sepia tones if you’re sell vintage wear or primary colors if you’re a children’s retailer.
3. Make sure your doors and windows are always clean and in good repair. Unfortunately, dings, scratches, scrapes, peeling letters and decals, and pitted paint tell a story, too.
4. Avoid cluttering your design with so many elements that the interior of your store becomes invisible. Make sure your interior is welcoming and inviting – and that your design leaves enough white space for customers to see it.
5. Incorporate your store hours, contact info, and social media icons into your design. You can also use signs, letters, and decals to tell consumers about in-store freebies like WIFI.
6. Making your storefront marketing message cohesive with your other branding ensures customers who initially found you online easily recognize your retail store.
7. Did you know you can use your doors and windows to perform consumer-based A/B testing? Easily experiment with different marketing messages, font styles, imagery, and colors until you find the perfect combination.

When you’re ready to create the custom doors and windows your store deserves, visit the storefront marketing page of our website. With our easy-to-use design tool, you’ll choose from an impressive selection of colors, images, fonts, and design features to help you create truly custom windows and doors. Upload your logo, redesign your branding, and refocus your windows to speak to new customers, reignite interest from existing customers, and stop passersby in their tracks.

WHAT DO YOUR DOORS AND WINDOWS TELL YOUR CUSTOMERS

Storefront retailers have two clear marketing advantages over online-only retailers. First, they have the immediacy and convenience of product receipt. Secondly, they have the ability to draw customers in on a moment’s notice with captivating storefront designs. With our design tool and your creativity, your retail doors and windows can separate you from your competition and set your store apart from surrounding merchants.

The easiest way to maximize and optimize your storefront marketing advantage is by using our design tool to create custom doors and windows that draw in your target market. Aim for interesting windows that tell a story, make a promise of satisfaction, and include an irresistible call to action. Your goal is to build a brick and mortar retail location customers flock to. Our goal is to equip you with the tools you need to create the custom doors and windows your storefront deserves.