Ten Winning Design Tips For DIY Marketers

As a small business owner, you know how important marketing – every action and activity you take to let your target market know you exist – is to the growth and success of your company. While you’re choosing marketing methods and campaigns to market your business, don’t overlook DIY marketing. It gives you affordable options for creating the small business marketing materials you need. To help make your creative design process easier, we’ve created this list of ten easy-to-implement small business design tips.

1. Start your design process by getting to know your target audience. Once you know those key people, you’ll know how to design marketing and branding products and campaigns that appeal to them.
2. Clearly and succinctly define the goal of your marketing campaigns. Decide if your goal is to make your brand a household name, to increase sales, or to search for strategic partners.
3. Create a branding and marketing storyboard consisting of the colors, fonts, logos, taglines, and slogans that define your brand.
4. Choose the right mix of marketing products for your business. For example, professional speakers might choose banners and posters while a brewery might choose promotional bottle openers and custom coasters.
5. Avoid visual clutter and confusion by opting for clean, simple designs that are easy to read and comprehend. Make it a point to be selective in your choice of images and clipart and use whitespace strategically.
6. Imitation might be the sincerest form of flattery, but one of our favorite small business design tips is to create a truly unique look and feel for your business. Avoid brand confusion by making sure your brand’s color story and logo set you apart from your competitors.
7. Font choices matter and making them can be trickier than you think, so choose fonts that increase readability. Avoid scripted fonts that might be difficult to interpret in favor of bold fonts that are easy to read, even from a distance.
8. Mimicking your competition is one form of brand confusion. Another form of brand confusion you should avoid is inconsistent branding. It doesn’t need to look cookie cutter in every iteration but make your brand cohesive across all marketing avenues.
9. While creating your marketing materials, don’t be afraid to experiment. In fact, part of the beauty of DIY marketing and branding is the ability to turn on a dime and make fast creative tweaks and decisions.
10. Build additional longevity and cost-effectiveness into your designs when you create evergreen marketing products. Evergreen – undated – marketing products have a longer shelf-life because they never expire. That makes them an amazing small business investment.

HOW WILL YOU USE THESE SMALL BUSINESS DESIGN TIPS TO GROW YOUR BUSINESS?

In addition to the small business design tips above, the professional graphic design team at MYDPRINT created the DIY design tool your small business needs. Understanding the right mix of design elements that go into your marketing and branding products makes the creation process much simpler. Having the control of DIY marketing makes it even easier because you have the added bonus of design flexibility and market testing ability. Creating the marketing and design products your small business needs is easier than you think with the MYDPRINT small business design tool. Visit our website and get started today.