7 Tips For Choosing The Best Marketing Images

Small business owners know how important photos, images, and clipart are to their marketing campaigns. Carefully selected, thoughtfully positioned images enhance, rather than detract from, your marketing message. Too often, when small business owners and marketers think of images, they focus solely on online content marketing. In truth, marketing images are also particularly important in print marketing. Like words, images can add polish, panache, and personality to your marketing materials.

All on their own, images can tell a story because a picture really is worth a thousand words. The key to making the imagery you choose for your marketing products represent your brand and tell the right story is understanding the personality of your business. That understanding allows you to create marketing images that give your products and services a look, feel, and tone. These seven tips will help you select the best images and clipart and use them to your best advantage.

1. Choose Images That Enhance Readability
   Use the right mix of images to make your marketing products easy to read and understand by strategically breaking text into readable chunks with correct image placement.
2. Choose Images That Lead To Your Purchase Path
   The goal of your marketing products is to guide potential clients to your purchase portals. Avoid using too many images and not leaving enough room for effective copy and content that leads to engagement and sales.
3. Choose Images That Engage Consumers
   Whether online or in print, images increase engagement and interaction with your readers. Be sure to bolster your call to action with an attention-grabbing image.
4. Choose Images That Boost Your Brand
   Think about golden arches or once-bitten apples; you know those brads without hearing or reading their names because of their iconic imagery. Select a featured image – typically your logo – and feature it on every marketing product to increase brand recognition and awareness.
5. Choose Images That Appeal To Your Target Market
   It can be tempting to just choose images you like. Instead, study the preferences of your target market and choose images that readily appeal to them.
6. Choose Images That Contribute To Your Brand
   A restaurant or bakery and an art studio or fitness brand will choose vastly different marketing images. Be sure the pictures you select compliment and enhance your brand.
7. Choose Images That Scale Easily
   A simple change in color scale can take your images from vintage to modern to contemporary without blurring your message. Try choosing images that easily translate from vibrant colors to black and white or sepia tones.

WHAT IMAGES WILL YOU USE TO CREATE YOUR IDEAL MARKETING PRODUCTS?

With the MYDPRINT design tool, you can create an entire suite of marketing products like banners, signs, business cards, flyers, and promotional giveaways and imprintables. As you plan your successful print advertising campaigns, consider how each marketing image you select will appear when placed on your promotional materials. That’s why image scale and scope are so important. Careful, creative use of marketing images can help you connect with your audience, increase your sales, and grow your business.