How DIY Church Marketing Can Help Grow Your Ministry
Many church pastors and administrators mistakenly see church marketing as something you do solely to reach people outside your church. In the past, many churches and pastors have been reluctant to engage in church marketing for fear of negative connotations. Marketing – particularly DIY marketing – though, is an effective method of helping seekers find your ministry. It’s especially important today when churches are meeting in non-traditional places like schools, community centers, and theaters. Marketing does three important things all churches can benefit from. It helps draw a clear line from your community to your church, it shows your community how you’re prepared to serve it, and it makes the community aware of the activities of your church.
AT MYDPRINT, we understand the importance of equipping your members with the right tools for sharing the merits of your church and ministry. We also know that no one understands your church, its community, and their needs as well as you. That’s why we give you the tools you need to create an affordable, achievable, and simple church marketing toolbox.
- Marketing postcards are a versatile promotional tool. They can be mailed at a much lower cost than standard letters and envelopes. They can also be distributed by hand creating a personal point of contact. Best of all, they’re easily customized with your service times, activities, and upcoming events.
- Outdoor scrim vinyl banners are durable, easy to hang, and easy to customize. How will you customize your banner? Add images of the pastor or members, add dates and times of regular services and special events like ministry and pastoral anniversaries, or advertise guest speakers and holidays like Easter and Christmas.
- Customizable flyers offer the benefits of postcards and banners in a portable way. They can also be used to stuff neighborhood mailboxes, tuck under windshield wipers, or post in local coffee shops, grocery stores, or community centers.
Done properly, and in its most effective manner, though, marketing your church reaches inside and out. Think about it – your current members are a natural, go-to group for spreading the word about your ministry. You already know they appreciate your church because they return week after week. Now ask yourself – and them – one critical question: WHY? Once you understand their why, you’re better equipped to anticipate the whys of others and the best ways to reach them. Then use the variety of whys you’ll receive to enable them to strategically market to your community.
Marketing is more about what people perceive your message than it is about what you say. That’s why church marketing works. It can be surprisingly easy for your church building to go unnoticed in the flurry of activity that makes up most people’s weeks. Our design tool combines the technology you need with the knowledge you already have of your church and community and the best of your innate creativity. It lets you use the logo and message of your church to reach people in meaningful ways.
Visit our website, create an account, and start exploring the marketing products above – and all the other DIY marketing products available on our site. When you create an account, you’ll more easily navigate online shopping, creating custom church marketing products, and viewing and tracking your product shipments. Today’s society thrives on a mix of digital and traditional marketing techniques – and that includes the church. How will you use current marketing trends to reach your community and leave your unique mark?
