Children’s Photographers: Brand Your Photo Studio With Whimsical Wall Art
What you do as a photographer to market your business relies more heavily on visual appeal than many other business models. Gracing your photo studio with whimsical wall art lets potential clients see the quality and caliber of your work. It also gives them ideas for creating poses and for displaying your work on the walls of their homes. That makes DIY marketing particularly suitable for children’s photographers because it packs a two-fold marketing punch – it lets you highlight your work and lets potential clients see exactly what they’re getting.
The walls of your photo studio should be a monument to the photos you take, the memories you capture, and the moments you preserve. Think of using wall art to stage your photo studio in the same way real estate agents stage properties for potential buyers – to give them an idea of what their home can look like. The following marketing projects will help you build your business, increase your clientele, and boost your profitability.
DIY Marketing Ideas For Children’s Photographers
Dress Your Studio Walls
Hanging examples of your photography in your studio is more than a smart marketing move – it’s also a strategic way to upsell unique prints. Create these pieces of whimsical wall art with our creative DIY design tool. Start by choosing wood, metal, paper, or canvas photo print options.
- Wood prints are made of .625 maple veneer wood panels in six sizes and install with no hardware
- Metal prints are created on .045 clear metal Chromaluxe panels in eight different sizes
- Paper prints are available in gloss or matte photo paper in more than ten sizes
- Canvas prints on professionally wrapped or panel canvas is available in up to six sizes
While many parents will be pleased and flatter to allow you to use their children’s photos as marketing fodder, please be sure to obtain written permission for the photos you upload to our website.
Visually Appealing Direct Mail
A series of marketing postcards depicting sample poses are incredibly easy to create. They’re affordable marketing pieces, affordable mail pieces, and affordable hand-to-hand distribution and customer engagement items. By mailing one to every parent, grandparent, and aunt and uncle in your mailing zone, you reach your target market and tempt them with creative portrait options.
- Mailing lists consisting of families with newborns, mom groups, and groups that cater to the dad lifestyle are ideal audiences for direct mail marketing campaigns. These groups are actively looking for children’s photographers to preserve the growth stages of their children.
- Another great idea is to create strategic partnerships with other business owners who routinely reach your target market. Some ideas: parenting magazines, toy stores, children’s retailers, day care centers, pediatricians, and play groups.
Taking stunning pictures is only a small part of marketing your business as a children’s photographer. Letting your target market know about your stunning photo art means creating DIY marketing pieces that grab attention, enhance your portfolio, and increase your talent base. MYDPRINT proudly equips you to become a master marketer.
How will you put your photos on display with class and panache? Click right here to see how our DIY marketing tool lets you give your photography business a competitive edge that builds your photo brand.
