10 Creative Ways Marketing Postcards Can Help Your Small Business Grow

Whether you’re a small business owner, print marketer, head of a corporate marketing department, or small business graphic designer, you’ll appreciate the simplicity and effectiveness of marketing postcards. In addition to their design flexibility, postcards also have a dual marketing use – they can be used as standalone marketing pieces or as mailable marketing pieces.

When it comes to their design flexibility, there are an almost unlimited number of options for creating unique marketing postcards. These are ten of our favorites postcard marketing ideas.

1. The Next Postcard
   Customers love getting behind-the-scenes peeks at your business. Use sign-up sheets. Live interactions, and your mailing list to send postcards that tell them where you’ll be speaking, signing books, vending, or exhibiting next.
2. The BOGO Postcard
   Few things entice buyers like the word free. When you create a postcard that promotes a buy one, get one free discount, your target market will sit up and pay attention.
3. The MVP/VIP Postcard
   Making each customer feel special is a smart way to market your products and services. The key to making this marketing strategy work is creating a program that goes with this postcard.
4. The All Purpose Postcard
   While you’re creating postcards, be sure to create one that can be used for every customer in your target market and subsegments. Include contact information, location information, and every online and offline purchase portal.
5. The Segmented Postcard
   No matter what your target market is, send cards that speak specifically to your submarkets. For instance if your target market consists of foodies and home chefs, create postcards that specifically speak to vegans and vegetarians.
6. The Call To Action Postcard
   Although a call to action should be a prominent feature of every postcard and marketing product you create, designing one featuring specific calls to action tells customers what to do and how to do it.
7. The Save The Date Postcard
   Increase attendance at grand openings, sale days, and VIP events with custom postcard designs. Save The Date cards can also serve as appointment reminders for sales calls and one-on-one coaching and training sessions.
8. The Referral Reward Postcard
   Turn your customers into brand ambassadors by designing postcards that offer discounts and perks for sending referrals your way.
9. The Holiday/Birthday Postcard
   Celebrate birthdays and holidays with your clients by sending marketing postcards with special offers and season’s greetings and acknowledgments.
10. The Welcome Aboard Postcard

Thanking new customers with special offers and exclusive discounts when they make their first purchase with your company is a marketing strategy no small business should be without.

HOW WILL YOU MAKE YOUR MARKETING POSTCARDS STAND OUT?

The MYDPRINT small business DIY design tool makes creating the marketing postcards you need easy and affordable. Simply visit the marketing postcard page of our website and choose the size of your postcard. Use our robust design and creativity software to add color, images, and text in custom combinations that make your postcard stand out in a crowd and grab the attention of your ideal consumers. Watch the brief design tutorial on our YouTube channel, then get started creating the marketing masterpiece your small business deserves.