Increase Bakery Revenue With These Point of Sale Marketing Strategies

Grocery stores and big box retailers practice one strategic marketing tactic – point of sale marketing strategies. They strategically place impulse purchase items in the path of the checkout stand to tempt customer into making additional purchases while they wait in line. Think about it – on your last visit to one of these retailers, you probably saw cold sodas and water, candy bars, gum, snacks, magazines, and other assorted quick-grab items on display. You probably also purchased one. This marketing strategy works. It can also work for your bakery.

At most bakeries, you’ll find delicious looking displays artfully arranged to tempt your taste buds. While customers are standing in line to choose their treats and place their food and beverage orders, it’s smart marketing to place other quick-grab items along the purchase path. While most customers shop at bakeries for hot, fresh food items, many also look for discounts and bargains on yesterday’s baked goods. Increase purchases of day-old bakery items by making creative branding one of your point of sale strategies. Use a slightly altered version of your logo to create a clear discount offering that clears your shelves. When customers come to recognize your discounted items, they’ll start looking forward to adding a special treat or two to their regular purchase.

You can also create an entire display for new creations and begin a profitable taste testing station right at the point of purchase. It’s a smart way to find out which new flavors and flavor combinations will appeal to new and existing customers. Use point of sale marketing strategies to spotlight new items, spark renewed interest in traditional items, and introduce new product pairings to consumers.

Statistics and experience show how much easier it is to sell to existing customers than to market to new customers. Customers love VIP treatment and membership perks and privileges. Use creative point of sale marketing to invite regular customers to join your customer loyalty program. Think about it – if you offer a customer who carries your branded key fob a discount on every purchase or a free item of their choice with every tenth purchase, you easily increase their rate of return to your bakery.

One of the best features of our design tool is its flexibility and creativity. For example, you can easily turn our business cards into custom marketing tools by turning them into branded gift cards. Design and create your own gift cards, position them at the point of sale with the right signage, and encourage customers to share the delicious goodness of your bakery with family and friends. It’s a simple, affordable way to let your customers market for you by giving gift cards to potential customers.

HOW CAN OUR DESIGN TOOL HELP BOOST YOUR BAKERY’S REVENUE WITH POINT OF SALE MARKETING STRATEGIES?

Turn the checkout experience at your bakery into a marketing machine with your creativity and our design tool. The right combination of point of sale marketing strategies can peak customer attention and increase sales. It’s also a fast, easy way to get customers to leave their contact info, helpful feedback, and customer testimonials. Creative postcards, posters, and signs are easy to create and – when paired with a compelling call to action – make growing your revenue a cinch.