7 Important Places To Let Your Logo Shine
Your logo is the graphic design that represents your company. It’s the symbol that connects your company and its message to your consumers. For example, when you see golden arches, you think hamburgers, when you see a swoosh, you think of athletic shoes and gear, and when you see an alligator on apparel items, you know immediately what clothing company it represents. None of these logos can be confused for the other – or for any other company. Is your business logo as easily memorable and distinctive?
The companies above also know the value of strategic placement of their logo. Think about it – it’s on everything they send out and on everything in-house. From burger wrappers and cups to shoes and t-shirts to collared shirts and golf pants to banners and product tags, everything product that represents these companies is emblazoned with their logo. Is your business logo on every iteration of your brand?
These successful companies have worked hard to develop a logo that wraps their brand’s message and culture up in a single image. They’ve also worked hard to make their logo easily recognizable. Brand awareness and familiarity are an important part of marketing and branding. Whether your business is product or service-based, local or global, B2B or B2C, your logo should be placed in these seven important locations:
- Banners
Every banner you use for advertising your business has a purpose all its own – whether its product-specific, location-specific, or wayfinding. Use banners to announce grand openings, upcoming product releases, and advertise sales and discounts. - Decals
Vivid, custom decals let you mark your office walls or label your equipment. Add decals to car doors, company folders, and retail doors and windows. - Posters
Brilliant posters grab attention, inform, educate, and entertain your target market. They’re ideal for use on busy streets, in malls and department stores, and as motivational or informative items in breakrooms and offices. - Tags
Durable product tags let you track inventory and share usage instructions. Use them on items in retail locations, at trade shows, and on items delivered right to your customer’s door. - Signs
Vivid signs draw attention, identify products, or provide directions. Use them to answer consumer questions in busy locations like vendor fares, sales, trade shows, and career fairs. - Nameplates
Distinctive nameplates identify original equipment makers and brand self-service kiosks. Use them for ATM’s, video rental boxes, and any other mobile marketing “machine” that your customers use to interact with your brand without the benefit of a sales representative. - Vehicle Wraps
Unforgettable vehicle wraps turn your company car into a 24/7 mobile marketing machine. They’re a cost-effective, attention-grabbing way to brand your food truck, small fleet, company plane, or luxury boat.
How does your business logo help your business cement itself in the minds (and hearts) of your ideal consumers? Does it make it easy for them to know who you are, what you stand for, where to find your products and services, and why they should buy from you versus your competitors? When you are ready to put your business logo to work for your small business or corporation, call the incredible graphic design team at DPRINT to put the power of eighty years of industry-leading, innovative, award-winning graphic design expertise to work for you.
