7 Tips & Ideas For Designing Vinyl Banners

Vinyl banners are used for a variety of business and recreational marketing purposes. Retail stores, sporting events, live events, trade shows, concerts, and food trucks all use interior and exterior banners to make the public aware of their offerings. The purpose of vinyl banners is to grab the viewer’s attention in a BIG way. Choose a fantastic graphic design team, then work with them to develop vinyl banner tips, ideas, and strategies to market your business.

The key to making the banners you use to advertise your business effective is choosing the right mix of graphic design elements, banner content, and an irresistible call to action. These vinyl banner tips can help ensure the banners you use to market your business meets every one of those goals.

• Define The Purpose of Your Vinyl Banners
  Knowing the end goal of your banners – or any marketing material – makes it easier to plan the content and reach the right audience.
  Example: marketing vs brand awareness
• Choose Fonts and Styles Carefully
  Avoid fonts that are too small and fonts that are too fussy. It might be tempting to go with ultra-fancy, fonts, but ones that are over-stylized can be difficult to read.
  Example: easy vs difficult
• Choose Creative But Readable Typography
  Just say no to fanciful fonts but say an absolute yes to fonts that are bold and easy to read. Opt for Camel Case lettering as well to improve readability.
  Example: camelcaselettering.com vs  CamelCaseLettering.com
• Keep Your Message Short and Sweet
  Most viewers read banners while they’re in motion – walking, ridings, driving, or shopping. Avoid lengthy marketing messages in favor of straight to the point verbiage.
  Example: All Widgets Are On Sale For The Best Local Price In A Variety Of Sizes And Materials vs 35% Off All Widgets Today Only
• Don’t Skimp On Important Info
  Be sure to include contact and purchase information that your readers will find easy to remember like your name, phone number and short URL. Don’t forget social media icons, too.
  Example: 1-800-WIDGETS vs 1-800-943-4387
• Decide On The Right Banner Locations
  Position your banners where they’re certain to be seen by your target audience. The right selections of colors, fonts and designs won’t matter if your banners aren’t seen.
  Example: interior vs exterior advertising
• Include An Easy Call To Action
  Don’t make your call to action a multi-step or complicated action to accomplish. Choose a one-step, easy to follow action the consumer can make on their purchase journey.
  Example: Walk One More Block To Our New Store For A Free Estimate On Your Next Widget vs Call For A Free Quote Today

 In addition to these vinyl banner tips, be sure to include the colors, logo, and tagline that make your brand memorable. In addition, be sure to avoid blurry, smudged, or pixelated imagery. When you work with us, our graphic design team will help ensure you use only high-quality images and graphic design elements. Finally, opt for colors that do three important things – create brand cohesiveness across all your marketing channels, tell an attention-grabbing color story, and distinguish you from your competitors.

Call the design and production team at DPRINT for durable, high-quality vinyl banners that get your message across and help your business make a lasting mark.