Branding Yourself As A Keynote Speaker
Many men and women are choosing to open a business of their own instead of following a traditional career path. One of the ways they are doing so is by establishing themselves as niche-based experts and building careers as motivational and keynote speakers. If you are one of these entrepreneurs, you know the key to building a successful business is branding yourself as a keynote speaker.
Of course, business cards and speaker kits are a staple for you and other entrepreneurs in your field. In addition to these items, you need other branded materials to make yourself stand apart from your competitors. That means you need to brand yourself in two distinct ways.
- As a potential speaker while you are networking, marketing, and looking for speaking opportunities
- As a potential future speaker during an event where you are serving as keynote speaker
Custom event marketing for keynote speakers takes on many forms. It’s important to take steps toward branding yourself as a keynote speaker every time you give an address to a group of people. The goal is to make it easy for anyone in the audience to connect with you to extend invitations to speak at future events. So, when you accept an invitation to speak at a seminar, conference, convention, or other live event, make a point of asking how the event will be marketed and how you will be allowed to promote yourself during your speech and throughout the event.
Custom event marketing can include printed products like banners, posters, and signs. They’re a simple, affordable way to brand the stage where you’re speaking. They’re also an easy way to lead people to the stage with banners and posters that create a map to the speaking arena.
After your speech, you’ll have the opportunity to speak to and interact with audience members. This critical time is one of the best chances you’ll have for effectively branding yourself as a keynote speaker. In most cases, audience members will stay to shake hands and take photos with the event speaker. Since many of these photos will make their way onto social media, be prepared with a custom banner and take photos beside it. Pro tip – be sure to take photos beside your branded banner, not in front of it which might obscure important information.
Will audience members be allowed to purchase books and other merchandise from you after your speaking engagement? If so, display these items on a branded table cover or table runner to increase awareness of your brand and, again, to ensure photos of your display automatically carry your brand and contact information.
Branding yourself as a keynote speaker is easy when you have the right help to keep your brand fresh and relevant. When you are ready to design and create the suite of marketing products you need to create a branded presence that leads from one speaking engagement to the next, contact the incredible graphic design team at DPRINT. Our eighty years of experience can help you build a brand fans and followers can recognize, support, and share by branding yourself and branding your space.
