Considering A Business Rebrand? Keep These Ideas In Mind.
It can be surprisingly easy to become comfortable – almost too comfortable – with your small business or corporate branding. That’s when rebranding your business makes sense. At the newly redesigned and rebranded MyDprint, we make it easy for you to rebrand your business. Check out our suite of marketing and branding tools and our Idea Center to start building a business presence that grabs attention.
A business rebrand can be a wonderful remedy when sales are slow, when trends change, or when your target market unexpectedly shifts. Consider this: A national shoe brand that focuses on its target market of luxury shoppers might need to rebrand if they start a product line for affordable, durable, consumer-friendly footwear. A total rebrand might not be necessary, but a rebrand of a new shoe retail subsidiary can successfully tie both arms of the business together while also allowing each arm to have its own distinct identity.
Consider these other signs that can make a small business or corporate rebrand make more than good sense – these signs can make a rebrand just the thing your business needs to get a jump start on your competition.
5 Signs Your Company Should Consider A Rebrand
Rebranding your business is a massive undertaking – especially when you do it without professional help and guidance. As massive as the process of a rebrand is, there are times in the life of your business when it absolutely should happen. Has one or more of these actions taken place in your company in the last year or two?
- A new CEO takes the helm of the business
- Your company goes from national to global
- Your business merges with another business
- Your existing branding is stagnant or outdated
- You adopt a new target market (or submarket)
Any of these actions can lead to a rebrand of your small business or corporation. When you work with a professional graphic design team, you’ll uncover a plethora of benefits including reputation management, increased market share, and new revenue growth.
Rebranding your business can help clarify your marketing focus, redefine your company’s culture, repackage your message, or bring precision and clarity to your brand. A rebrand of your small business or corporation can also help if your branding has become unfocused or confusing or if it speaks to you more than it speaks to your ideal consumer.
Rebranding your small business or corporation means developing a new color story, company logo, and depiction of your company’s message and culture. That means your graphic designer will also help you create new business marketing products like banners, signs, posters, flyers, vehicle wraps, interior walls – every type of marketing material you need.
Are you ready to uncover the limitless benefits of rebranding your business? When you’re ready to consider rebranding your small business or corporation, contact the award-winning graphic design team at DPRINT. Our graphic designers will help you decide which branding elements to keep and which to let go. They’ll also guide you in make color, shape, font, and image choices that position your company for success.
