How Graphic Design Makes Your Call To Action More Effective

Click Here. Register Today. Come Inside. Buy Now, Pay Later. All these are examples of a call to action (CTA) – words and phrases that direct your consumer to take an immediate action. Not having such a directive on your graphic designs, branding, website, and promo material makes it considerably less effective. The key to calls to action that convert your target audience into ideal customers is effective communication. A powerful, compelling call to action has the following features:

• communicates value
• answers viewer questions
• creates a clear purchase path
• creates a sense of urgency

Many of the principles of graphic design apply to your CTA. Graphic design can help boost the response to your calls to action by making sure it is prominently featured in your branding materials, by using font size and color choices to make it stand out from the rest of your graphics, and by using negative space to eliminate ‘noise’ around your CTA. Typically, graphic CTAs tend to perform better than text-only CTAs with consumers. That’s due in part to their increased visual appeal because they stand out more than mere text, which helps them drive more traffic to your purchase portal and create greater consumer conversions.

Here’s an example of a smart way to use graphic design to enhance your call to action. Are you considering wrapping your small business vehicle or commercial fleet in graphic designs and branding? It’s a smart, affordable way to create a traveling promotional fleet. Designing your CTA in a hard-to-read font, sizing it in miniscule letters, and positioning it underneath the handle of your car door is entirely ineffective. It makes your vehicle fun to look at but an ineffective marketing strategy. Your graphic designer will tell you to choose a bold, easy-to-read font, make it large enough to be seen from a distance, short enough to be easily memorable, and prominently positioned in several places on your car.

Whether your call to action is a clickable link on your website or strategically incorporated into your graphic design, it should have a clean, contrasting color that compliments the color of your text and competes with it in an appealing way. It should also be distinct, captivating, and convincing. Your CTA should have a balance of white space and a clear message that incites urgency, scarcity, and hope.

Finally, your call to action can do more than drive conversions. It can also be used to create workplace and consumer safety. In our Ready Ship Look Book, you’ll find signage that uses a call to action in such a way. These signs are available in Spanish, always in stock, and ready to ship immediately. They include:

• Caution
• Wet Floor
• Hazardous Material
• Flammable
• Emergency Shut Off

From branding to graphics to messaging to facility safety, at DPRINT, we understand the many ways a call to action can impact your business. Contact us today to get the expert help you need to drive consumers to your website, brick and mortar retail location, or non-profit facility. Our team is ready to serve you, so you can serve your consumers with excellence.