Social Media & Graphic Design – Perfect Partners

With 79 years of experience in graphic design, the award-winning team at DPRINT brings a CanDo spirit and marketing expertise to every client experience. Some of our best-selling graphic design products include product tags, whole-wall murals and decals, vehicle wraps, and frosted windows. While we specialize in physical products and services, we understand the critical relationship between your company’s online presence, branding, social media and graphic design.

Graphic design plays a fundamental role in social media for any business with an online presence. Why? Because the goal of social media is to grab attention, engage your audience, and spur them into action along your purchase path. Social media posts that include images significantly increase user interest and engagement. Strong, solid graphic design increases the public’s perception of your brand as well. For example, describing your frosted window paints a picture for your target market and lets them create a mental image of your office or retail location. This image, though, might vary in the mind of each consumer. Adding a picture of your unique frosted window or office interior to your social media channels ensures your whole audience has one clear, concise, correct view of your brand.

Social media posts and teasers with pictures and images elicit a response – hopefully, an emotional response – from your target audience. When they connect with your brand on an emotional level, they understand and appreciate the solution you offer to their problem and begin to see the personality behind your brand. As important as social media and graphic design are, there are a few rules of thumb your social media manager should follow:

• DO use images of your logo, but DON’T use them exclusively. Aim for a 75/25 (in favor of other images) ratio of your logo and other appealing images related to your brand.
• DO create strictly promotional posts, but, again, DON’T overwhelm your audience with them. In this instance, shoot for an 80/20 split in favor of informational (non-promotional) posts.
• DO point potential consumers to your social media channels via your graphic design products. Vehicle wraps, product tags, even kiosks, and promotional giveaways should contain your URL and social media icons.

Why is graphic design important for the social proof aspect of your business? Because it buttresses and supports overall brand recognition. When potential B2C and B2B customers can make a visual correlation between your online and offline presence, it increases trust, recognition, and ultimately boosts sales.

Peruse our product suite and check out the amazing services we provide for your business. Do we offer a particular graphic design product or service your business needs? Let us show you how simple it can be to design and create a custom piece for your business. At DPRINT, we understand the critical correlation between the successful merger of social media and graphic design. The physical graphic design and branding products we create are easily translatable to digital media. They can be used to inform, educate, and engage your target market – which translates into sales. Contact us today to start creating a suite of graphic design products that compel your target market to action.