How Wayfinding Signage Enhances User Experience For Your Brick & Mortar Locations
No matter what your brick and mortar location sells, it must rely on some manner of wayfinding signage. While many businesses think of wayfinding signs as purely directional, in truth they have a triple purpose. First, they indicate entrances and exits. Second, they direct and control the flow of traffic. Third, they direct patrons to where you want them. The latter means wayfinding signs can lead patrons directly to purchase paths. In office buildings, they provide easy guidance of the layout and point to specific team members.
Wayfinders establish clear pathways, lead to specific departments, and guide consumers to strategic decision points. They also have the following benefits that enhance user experience in your stores or offices.
- They allow flexibility of your floor plans
- They contribute to your brand’s position
- They establish a sense of order and structure
- They allow flexibility of your office structure
- They allow visitors and shoppers to move about freely
- They save time and free employees to participate in profitable sales conversations
Wayfinding signage is extremely easy to install and move repeatedly. They clear busy pathways and enhance user efficiency. Moreover, when your retail location hosts a grand opening, sale, or special event, the directional signs we provide steer consumers toward sales merchandise, exclusive discounts, clearance aisles, and more.
While often thought of as retail signage, applications outside the retail world include ATMs, airport security checkpoints, trade shows and industry events, self-service kiosks, parking structures, real estate open houses, and public transportation routes. From shopping mall directories to amusement park locator stands, wayfinders have virtually limitless uses.
In restaurants, wayfinding signs tell diners whether to seat themselves or wait for a hostess, indicate ordering and pick up stations, and identify restrooms and smoke-free areas. The key to restaurant wayfinders is to blend them seamlessly with the ambiance and atmosphere. Their goal is to enhance, not detract from, the overall dining experience.
Public attractions like libraries and bookstores, museums and genealogical societies, pools and parks, and carnivals and festivals rely on wayfinders to encourage self-tours and self-navigation. They also aid in crowd control and help protect valuable exhibits. Similarly, large corporate offices and industrial facilities rely on wayfinders to guide employees and visitors, to indicate prohibited areas, and to designate areas of high interest.
In churches, wayfinding signage points out sanctuary locations, staff offices, fellowship halls, and giving kiosks. Many churches – especially mega-churches – use directional signs in parking lots to ease the flow of traffic and avoid congestion and potential parking hazards. Finding the appropriate locations of children’s church, choir rehearsal, kitchen facilities, pastoral offices, prayer stations, and restrooms are easier with clear directions.
The wayfinding signage we design, create, and print at DPRINT is more than extremely functional. It’s appropriately branded, can be created double-sided, and is highly durable and offers superior wear resistance when our care instruction are followed. Contact our team of graphic design experts today to get the identifying and directional signs you need to help your business or office run like a well-oiled machine.
