Wedding Photographers: Create The Stunning Wall Art Contemporary Brides & Grooms Want

Remember when displaying wedding photos meant one framed photo on a piano or credenza and the rest tucked away in an ornate photo album? Those days are gone. Today’s couples are displaying their wedding photos in bold, exciting new ways. Because wedding photography consists of so much more than pictures of the ceremony, it provides you with a variety of areas for marketing, growing, and expanding your photography business. Wedding photographers capture proposals, engagements, weddings, and receptions on film.

Brides and grooms then turn the above-mentioned photos into announcements, save the date cards, and invitations. They’re also displaying them on the walls of their homes in exciting new ways. That trend lends itself to marketing for wedding photographers. When couples visit your studio or browse your portfolio, their excitement at working with you grows when they see innovative new ways to display their wedding finery. Keep those principles in mind while implementing these three ways to market your wedding photography business.

Testimonials & Referrals
One of the best ways for wedding photographers to expand their client base is by setting themselves apart from their competitors. Testimonials and referrals are one way to turn previous and existing clients into ambassadors and referral machines for your business. Use traditional marketing products like business cards and postcards to make it easy for clients to refer you. Quotes, testimonials, and photo thumbnails are ideal inclusions for these marketing pieces. Just ensure three critical points are met on your marketing materials:

Make sure you have permission to use quotes, testimonials, and client names or initials on your marketing pieces
Make sure you own the rights and licenses to any photos and images you upload to our site and use in your marketing materials
Make sure your logo and contact info are tastefully, yet prominently, displayed on each of your marketing pieces

Strategic Partners
Strategic partners – fellow business owners who come into regular contact with your ideal clients but are not your direct competition – are wonderful ways to market your business. Contemporary postcards and business cards are ideal ways for you and your strategic partners to offer discount and referrals for each other. For wedding photographers, there is a seemingly endless supply of strategic partners.

Tuxedo shops
Jewelry stores
Invitation makers
Wedding dress shops
Wedding cake bakers

Studio Walls & Portfolio
More than images of traditional framed photos, use space on your studio walls, pages in your print or online portfolio, and images on your social media channels to upsell unique photo prints and backdrops. Appeal to each couple’s lifestyle and preferences while creating additional selling points. Take your printed photos from commonplace to uncommonly special with our unique printing options that help grow your business.

Did you receive the Lasting Impressions By DPRINT newsletter in your inbox yesterday? Subscribe to our weekly newsletter and daily blog for all the latest news, trending tips, and industry information on graphic design, branding, and marketing for your business. From small business insights to tips for corporate graphics and interiors, you’ll love the daily and weekly dose of strategy, design, and marketing moxie. Don’t miss out. Subscribe today.

How will you use our design tool to grow your wedding photography business?