Why SEO Is The CEO’s Job

The role of CEO means you serve as the leading executive in your corporation and are responsible for its day-to-day and long-term operations and performance. As the top executive in your corporation, you serve as the connector between the board of directors and the various moving parts that contribute to your firm’s success rates. Chief among those responsibilities is putting the right people in place to implement the branding, graphic design, and SEO-optimization that lead to marketplace success. That’s why SEO is the CEO’s job. Because proper management and optimization of your SEO can put your corporation on Google’s first page and bring clients and customers right to your door.

Let’s start by understanding what SEO is and why it’s so critically important to your corporation. SEO (search engine optimization) is the process used to increase traffic to a given website by boosting its ranking and positioning in major search engine results. The more traffic you get to your website, the more likely you are to increase sales. Not just any traffic, though. The real key to SEO-optimization is to get the right sets of eyes on your website. So, while SEO is the CEO’s job, it’s also vitally important to every member of your company’s team. The marketing department uses SEO-optimization to create effective copy that compels action from your target market. So do the departments in charge of sales, marketing, copywriting, internal team management – the list is endless.

The graphic design department also relies heavily on SEO. The graphics team you work with uses color theory, the psychology of color, the science behind fonts and typography, and a thorough working knowledge of your target market to create the imagery and brand recognition that lead your company to success. Embedded in the images graphic designers use are hidden gems called alt tags. An alt tag is an HTML attribute ascribed to a particular image. Its main function is to serve as a method of improving SEO rankings via hidden text. Since search engines cannot rank images, they rank this embedded text.

Because SEO is the CEO’s job and responsibility, you should be aware of these keys and strategies for graphic design/image alt tags/SEO-optimization best practices.

• use short alt tags for maximum impact
• create alt tags with the same keywords as the main page
• avoid overuse of your keyword which may decrease your SEO results

The professional graphic design team at DPRINT understands the joys and challenges that come with the position of Chief Executive Officer. Yes, SEO is the CEO’s job, but the team at DPRINT is here to help you leverage the graphics and branding that help your company get the recognition it needs to increase sales and profitability. The latest edition of our Lasting Impressions By DPRINT newsletter is available today and every Tuesday. Subscribe today to get up to the minute information and resources that help your company brand itself for success via the power of branding and the best of the best in graphic design.