3 Graphic Components You Must Include In Your DIY Design Project  

Because the scope of branding a business or corporation can take on so many aspects, a graphic design project can take on a seemingly endless variety of facets. The graphic designs you use to create your brand typically include a logo, website, social media profiles, promo and marketing materials, and more. Graphic design is present in all these elements via a huge assortment of graphic components. One of the first things your internal or freelance graphic designer must do is ensure all the moving parts of your brand are cohesive.

When your branding uses solid, consistent graphic designs, it helps your target market become familiar with you. It establishes a form of trust that makes it easier for them to engage with you. One of the most simple way to ensure cohesion and interconnectedness of your brand is to bring familiarity to the graphic design process. That happens naturally when the base of your graphic designs are formed on a singular and solid foundation. These are three of the most critical components of the resulting graphic designs.

1. Brand Board
   Your graphic designer will work with you to develop a brand board. A brand board is a concise document that contains your company’s story, values, culture, and personality. It also houses your logo and color palette. It’s the guiding document that shapes every iteration of your graphic design projects. Having a brand board helps keep your brand – and the graphic components that represent your brand – focused, on track, unified, and consistent. As you undertake the development of your visual identity, establishing a brand board creates a roadmap for your business, your graphics, your internal team, and your ideal consumers.
2. Color Story
   Graphic designers are more than creative professionals. They also delve into the psychology of color to help develop your graphics. Designers consider all the ways your target market reacts to certain colors and uses that knowledge to choose the colors that get the right attention and spark the right interactions. Then, they’ll help you select a color story to represent your brand and add it to your grand board for inspiration. When graphic design is a do-it-yourself venture, take the time to study the meaning of the colors you want to represent your brand and the effect those colors have on your target market.
3. Font Choices
   Did you know the fonts you choose can affect your ideal consumers perception of your company? Those fonts can also sway the way they feel and the actions they take. Aside from the words they make up, fonts and typefaces also have an impact on the emphasis of particular words and phrases. When implementing DIY graphic designs, look at what your competitors are doing, test different fonts, and choose no two or three (max!) fonts to represent your brand. Also, consider surveying your target market to see which fonts they respond to most favorably.

When you request a custom quote from MYDPRINT, we’ll work with you to print and deliver the quality products your business deserves. Call us today at (800) 888-8545. We’re here to help!