The Number One Reason Your Business Needs Professional Graphic Design  

Graphic design is such an integral part of the business climate that most of us take it for granted. We know we need it to brand, market, and advertise our businesses, but might not always give it the attention it’s due. Your business, like all others, must have clear, compelling graphics that grab – and keep – the attention of your target market. That’s where professional graphic design comes into play.

From the days of window signs and yellow page ads to today’s digital graphics and stunning websites, graphic design has always played a role in marketing a business. With that knowledge in place, let’s start with an understanding of what graphic design is. Wikipedia defines it this way: Graphic design is the process of visual communication and problem-solving using…typography, photography and illustration. Common uses of graphic design include corporate design (logos and branding), editorial design (magazines, newspapers and books), wayfinding or environmental design, advertising, web design, communication design, product packaging and signage.

Graphic design has many professional uses including logos, branding, promo materials, websites, corporate identity, hang tags, vehicle wraps – the list could go on forever. Images, infographics, brands, and visual components created by professional graphic designers have the power to compel action. Consider these statistics:

• 37% of marketers site visual marketing as the most important form of content
• Internet readers pay more attention to images that carry information versus text-only messages
• Infographics garner up to triple the clicks and likes of other content
• Usage instructions are greater than 300% more likely to be followed than text-only instructions
• Twitter retweets increase by as much as 150% when the original tweet contains images and graphics
• Facebook posts containing images and graphics get up to 60% more engagement than font-only posts

As promised in the title, here’s the number one reason you need professional graphic design: People remember about 10% of the information they hear, but they remember up to 65% of the information they see.

Because they’re easier to grasp and recognize, graphics are an easy way to increase visibility and impart information at a glance. Strong, powerful graphics instantaneously convey your message. When you see a pudgy white man made of tires, you instantly think, Michelin. When you see that iconic swirl, you instantly think Nike. When you see a woman with a headdress full of fruits, you instantly think, Chiquita Banana.

Logos, whole brands, and other elements of graphic design establish credibility, recognition, and prestige for your business – and that holds true no matter what your business is. When you’re ready for professional graphic designs your business can depend, and your target market will quickly respond to, call the unbeatable team at DPRINT. We’re legendary for our “Can-Do!” service. Contact us today to give your business the competitive edge it needs to get the outstanding results it deserves.

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