5 Small Business Graphic Design Trends

Businesses of all sizes rely on the principals and power of graphic design to brand, market, and promote the products and services they offer. Websites, logos, posters, product tags, and interior and exterior signage – all these methods of reaching your target market and holding their attention rely on the scope of graphic design. That makes staying on top of graphic design trends vital to business success. Small businesses are particularly reliant on graphic design and strategic marketing. That makes knowing the current trends even more important.

Trend Number One – A Variety of Color Schemes
Companies are testing and experimenting with a variety of color schemes. Understanding the psychology of color means your company uses particular shades and hues to appeal to their ideal consumer. Color rules and theories apply, but careful testing to uncover exactly what your specific audience responds to is key. Gradient and transitioning colors are also making a major comeback in graphic design.

Trend Number Two – Fonts That Resemble Handwriting
Like color, there is a marketing science behind choosing the right fonts and typography to represent your brand. Fonts that resemble handwriting are appealing because they’re viewed as whimsical and easy to read. Depending on your target audience, they might also add just the human touch new and potential customers respond to.

Trend Number Three – Personalized Graphics
One-of-a-kind graphics are not only trending right now, they’re also vital to businesses – especially creative businesses. When your clients look at your branding and marketing materials, they’re more likely to respond to unique graphics created by a professional designer than they are to templated graphics they see all over social media and on your competitor’s marketing material.

Trend Number Four – Eye-Catching Negative Space
Negative space is a brilliant graphic design element. It’s the empty space used in design to form distinct shapes around images and typography. It’s a popular graphic design trend because it uniquely defines an object and its boundaries. Negative space can produce gorgeous and attention-grabbing imagery and finished results.

Trend Number Five – Metallic Components
While experimenting with color, as discussed in our first design trend, add pops of metallic elements to your graphics. The brilliance of metallics create a wow effect, separate you from your competitors, and create a 3D look and feel consumers typically find appealing.

Our graphic design team works hard to create an unbeatable customer service experience. Part of that experience is acquainting you with the top trends in our industry and helping you use graphic design to leverage the top trends in yours. When we put our two business heads together, we come up with the small business marketing moxie you need for your business to grow and thrive.

Every small business owner looks for ways to increase awareness and recognition of their business. That usually starts with a logo and website. Graphic design, though, can take your company and its branding to a whole new level of audience interest and engagement. At DPRINT, we have the experience, expertise, and marketing savvy your business needs to put the latest graphic design trends to work for you. Contact us today to create the audience-appealing, attention-grabbing visual identity your business deserves.