Brand Personality: How To Choose Colors and Fonts That Fit Your Brand

One of the critical components of successful branding is developing and understanding the personality of your brand. It’s important that your brand have a personality that resonates with your target market and gives your business a face and a feeling. Corporations who build personality into their branding gain a number of benefits. Some of the benefits of knowing your brand personality include customer engagement and loyalty, memorability, and easy identification.

Think Steve Jobs and Apple™. Your brand personality helps consumers understand your company and its goals. It helps shape and define your public image and provides guidance for your marketing efforts. It should serve as the “face” of your company and as something your ideal client aspires to. When you give your brand personality serious consideration, you must take color and font into consideration.

How Color and Font Impact Your Brand Personality

How do you choose the right colors and fonts for your brand? Working with graphic design experts goes a long way toward easing this process. The experienced graphic design team at DPrint helps you understand the importance of a number of factors. Emotion, engagement, color psychology, words, fonts and typography, and consumer preferences all play a role in selecting the right colors and fonts. For example, as graphic designers, we take the following into account:

• Your brand differentiators
• The emotional responses you desire from your target audience
• The experience your brand provides to your ideal client

Graphic designers understand that color has the ability to express different moods and temperaments. Color can incite feelings of calm or excitement. Color can call forth feelings of serenity or action. Color might make consumers feel lulled or motivated. The colors used to create the brand personality of a day spa will differ greatly from the colors used to depict that of an amusement park. Similarly, fonts play a large role in the visual elements and identity of a brand personality. Stick to no more than two fonts and choose fonts that work well with your chosen colors. Your font affects the way your preferred consumer views your brand. Some fonts read subtle and relaxing. Others read thrilling and vibrant.

Coupled together, colors and fonts tell the story of your brand personality just as surely as your selection of clothing and accessories depict your personality. Creating a brand identity board is a smart way to make your brand personality clear to your internal team members and to the external marketplace. It also makes your graphic design and marketing efforts focused and clear. The goal of graphic design is to create logos, decals, nameplates, and other promo pieces and visual elements that promote your corporation in its best light. Its aim is to create recognition, awareness, and consumer engagement that leads to sales.

Think of your brand personality as its visual characteristics and all the components that make up its personality. Your company, brand, and brand personality are depicted via emotional and correlated characteristics that affect how consumers feel about and perceive your company. Our 78 years of experience mean we have the know-how to get the right attention on your marketing materials and brand personality. Contact DPrint today for expert guidance choosing the colors and fonts that get their attention and increase your bottom line.