October 15, 2019
small business rebranding

Considering A Small Business Rebrand? We Can Help!

Because they invest so much time and energy into it, small business owners tend to get personally and emotionally attached to the marketing and branding that represent their companies. It might be time to consider a rebrand for your small business if you want to reach a new target audience, […]
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October 14, 2019
social responsibility

Why Social Responsibility Matters At DPRINT

At DPRINT, we believe in the social responsibility and social contribution of all our team members. Our founder is an independent certified John Maxwell coach, teacher and presenter, who coaches our team members in small group sessions designed to help then achieve their potential, manage their daily success agenda, add […]
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October 11, 2019
marketing for halloween

Put Visual Merchandising Strategies To Work Marketing For Halloween

Marketing for Halloween – or any holiday – means using visual merchandising to draw consumer attention and maximize retail sales. Business Dictionary defines it this way: “The use and manipulation of attractive sales displays and retail floor plans to engage customers and boost sales activity. In visual merchandising, the products […]
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October 10, 2019
color theory

Understanding Color Theory & Marketing

Your visual identity tells your desired consumers a lot about your company. Every choice you make in marketing and branding your corporation or small business adds a little more to your story. Your visual identity is the total picture you paint in the minds of your consumers. It’s the picture […]
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October 8, 2019
color psychology

Using Consumer Psychology To Choose The Colors To Represent Your Brand

Consumers unwittingly use color psychology to navigate the world on a daily – almost hourly – basis. Color speaks to people and tells them wordless stories every day. Think about it – consumers understand the following visual cues with or without words to accompany them: octagonal red traffic signs, orange […]
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