3 Reasons Business Cards Are Still An Effective Marketing Tool

Business cards are one of those marketing items that never goes out of style. In fact, the business card as a marketing tool has spawned its own cottage industry giving birth to a variety of related products. Some of those products include business card holders, magnets, sleeves, jackets, and wallets. Today’s business card has also gone through a number of iterations – but always comes back to the universal 2”X3.5” size. That size is so familiar and so ingrained into the way we view the business card that most business card accessories are designed and built to accommodate it.

In addition to spawning an assortment of accessory items, business cards have gone through a number of changes. They’re available in specialty shapes from square to animal to product. They’re available in a choice of thicknesses and in an unlimited number of finishes including matte, gloss, and metallic. The business card industry – and the card, itself – is growing and evolving so much because those little gems are here to stay. Here are three important reasons why:

1. They Create A Tangible Touchpoint
   Networking with a purpose is one of the easiest, most affordable marketing methods small business owners employ. While some networking events can lead to an impersonal exchange of business cards, savvy business owners know there are two simple ways to make their business card stand out in a crowded room of fellow networkers and potential clients. The first is to design a business card that doesn’t blend in with the rest of the cards attendees collect at these events. The second is to tell a story, ask strategic questions, and leave a personal impression on the recipient.
2. They Create A Lasting Impression of Your Brand
   Whether at networking events, conferences and conventions, or during one-on-one interactions, something happens when you put your business card into a prospect’s hand. That means your card should contain a few critical elements: your logo and branding, your full name, your contact information, your URL, and – most importantly – a call to action. The call to action added to your business card should be geared toward creating an immediate follow-up from the recipient. Try one of these: Call me today for ___. Email me for a free ___. Want a no-cost ___?
3. They Work Like Brand Ambassadors In Your Absence
   Try this marketing tip next time you hand out a business card – hand out two, instead. Business cards work better in pairs when shared with the right instructions. Ask the recipient to keep one card for their records and share one with a friend or colleague who needs the product or service your business offers. You’ll instantly double your reach, create an automated referral system, and increase your number of business prospects.

A quality, professional business card says a lot about your brand. They increase awareness of your brand, tell recipients a story about your professionalism and preparedness, and puts your brand in the reach of potential consumers.

HOW WILL YOUR BUSINESS CARDS HELP YOUR BUSINESS LEAVE A LASTING IMPRESSION?

At MYDPRINT, we know the power of a high-quality, well-crafted business card. That’s why our DIY design tool helps you create the one-of-a-kind, attention-grabbing business cards your small business needs and deserves. Yes, this timeless small business marketing tool shares your name and contact info, but it does so much more. It tells a story, leaves an impression, and creates invaluable follow-up opportunities. How will your business card design give you a competitive edge?