5 Ways To Fill Your Real Estate Open House

As a residential realtor, you know the importance of using every marketing method at your disposal to increase your home sales. Like most agents, you know the marketing value of hosting a real estate open house. An open house piques the interest of neighbors and passersby and alerts them to available properties. An open house also has many benefits for realtors like you. It can provide local exposure to a seller’s home, increase awareness of your expertise, and create a low-pressure sales environment for potential buyers.

The key to making your open house successful is getting a large audience of qualified buyers to attend – that’s where strategic partners come into play. A mortgage broker, for instance, is a perfect strategic partner because they can provide you with a pool of qualified candidates without being your competition in any way. Digital marketing methods like social media posts and property-specific landing pages are good places to start making the public aware of your pending open house. Online and print newspaper ads are another effective marketing method.

While those methods work, few things boast more marketing power than localized, one-on-one, print advertising. Try using a combination of one or more of the following five marketing methods to increase attendance at your next real estate open house.

1. Banners: Strategically placed banners can create a path that leads from major intersections and popular neighborhood hangouts to the front door of your real estate open house.
2. Feather flags: Feather flags are ideal for drawing attention to your open house because their constant motion inevitably attracts attention. They’re an effective way to turn foot and street traffic into open house attendance.
3. Every Door Postcards: Boost interest in home sales by mailing postcards to every address in the home’s neighborhood. Neighbors may not be in the market for another home, but they may have friends, family, colleagues, and other potential home buyers who are.
4. Strategic Partner Flyers: Leave information-packed flyers with your strategic partners to increase open house attendance. Ideal strategic partners for realtors include mortgage lenders, furniture stores, and landscape companies.
5. Client List Marketing Postcards: Marketing postcards can also be sent to your client list. Potential clients may consider – or reconsider – an available home in a different neighborhood with the right marketing presentation.

It’s easy to create any or all of the five marketing products listed above. Simply visit our website, choose your marketing products, and open our design tool. From there, you can customize your marketing products with creative details. Add bold color choices that grab attention and coordinate your real estate brand. You can also add images like your logo via digital upload or using our expansive clipart library. Create a call to action that draws potential buyers in with our customizable text features like shadows, outlines, and curved text. Make sure the marketing products you create for your real estate open house include the home’s address and your contact information.

HOW WILL YOU MARKET YOUR NEXT REAL ESTATE OPEN HOUSE?

Hosting a real estate open house is a time-honored method of increasing interest in a specific home, sharing your expertise with potential buyers, and boosting overall property sales. With our design tool, your real estate expertise, and your marketing savvy and creativity, your home sales will climb.