How Graphic Design Can Help Integrate Remote Workers

Savvy small business owners are always looking for ways to curb their overhead expenses. One of the ways they keep startup costs and ongoing expenses at bay is by allowing team members to work remotely. Choosing to employ remote workers has a plethora of benefits. For employees it means a smaller wardrobe and less travel and commute time. For employees, it means increased individual productivity by allowing workers to maximize their most industrious hours and minimize their down time. It can also mean access to a larger, more diverse talent pool and might even lead to fewer instances of employee turnover.

When your entire team works in one location, it’s easy to keep every team member focused and on track. You small business office probably contains your logo, branding, and company culture in a variety of locations and iterations. It’s proudly displayed on your letterhead, office walls, mobile devices, nameplates, etc. While technology allows remote workers to stay connected with the main office, it doesn’t always provide the same office environment on-site employees experience.

You probably already know the connection between professional graphic design and small business branding, marketing, and overall success. You’re already aware of the ease of relating your company personality, culture, and brand message using the principles and psychology of graphic design. Graphic design can also help enhance your relationship with your remote staff. It can even help the professional services providers to whom you outsource feel a stronger connection to your company’s brand? Here are three simple ways to use graphic design to help your remote workforce feel better connected to your branding, messaging, culture, and internal staff.

1. Take your remote team members on a tour of your office space or production facility. A live tour is ideal, but even a virtual tour will help them understand how you do what you do. It will also give them a glimpse at your brand they simply can’t get just by browsing your website and social media outlets. It’s also an opportunity for them to meet and connect with the in-house staff.
2. Supply your remote workforce with letterhead, mugs, mousepads, wall decals, and nameplates emblazoned with your brand. Just like they have an employee manual and task list, a supply of branded materials and a sign or poster depicting your company culture is a great way to leverage the power of graphic design to create lasting visual imagery. Additionally, these items help their office more closely resemble yours.
3. Show your remote staff the same gratitude and appreciation you show your in-house staff. Offer written and verbal praise, branded incentive items, and employee of the month recognition. Folders, key fobs, posters and signs for their office, or gift baskets that celebrate major achievements are always welcome. Rewarding individual accomplishments with items that contain your graphic design and messaging is a smart way to encourage remote team members to keep up their good work.

At DPRINT, we understand the critical connection between graphic design, in-house and remote team members, and overall small business success. We have the tools, time, and experience you need to create the graphics and signage your business needs. You’ll also love our MYDPRINT site. From our Ready Ship marks and labels to our DIY design tool, it was created with small business owners and their specific needs in mind. It’s a cost-effective way to create the graphics you need and leave the production and delivery to us. We call that a win-win.