Invite Your Community To Your Local Coffee Shop

Every big city metropolis and small town in America is home to at least one coffee shop. Most are home to dozens, if not hundreds. As the owner of an independent coffee shop, that makes your marketing goal separating yourself from your competition and getting your community to frequent your local coffee shop. Successful marketing for brick and mortar stores – like retailers and coffee shops – depends on a number of factors. Ecommerce retailers have the 24-hour-a-day power of the internet to market for them. Local businesses have the same 24-hour marketing capability – they just have to employ it in different ways.

The graphic design team at DPRINT has created a powerful DIY design website (mydprint.com) equipped with everything you need to market your local coffee shop around the clock. Here are three easy ways you can use our design tool to create local marketing that creates a community buzz:

1. Custom Wall Wraps That Put All Eyes On You
   Like most coffee shops, yours probably has entire walls of windows designed to let customers people gaze and enjoy the view. Those windows work two ways, though – they also let passersby (potential customers) see inside. Wrapping your interior walls in custom decals gives you the opportunity to market to foot traffic with colorful walls, custom branding, witty sayings, and coffee-related humor. Custom interior retail walls are easy to create with our software, easy to install (goes on like wallpaper), and are professionally produced and shipped by our socially and environmentally responsible graphic design team.
2. Loyalty Key Fobs That Promote Privilege
   With a few simple mouse maneuvers and keystrokes, you can create custom key fobs that let you turn casual customers into loyal members. Offer key fob members exclusive tastings of new brews, advance notice of sales and discounts, and opportunities to attend private, after hours events. Those little key fobs can do a huge marketing job. Host book launches for local authors, networking events for fellow small business owners, and tea parties for the community’s children. Another great idea: host a community trivia contest for key fob holders. It’s a great opportunity to foster community pride and build awareness of your business.
3. Business Cards That Are More Than Business Cards
   Use our custom business card builder to create traditional business cards on one side. Use the other side to create conversation starters, writing prompts, puzzle pieces, giveaways, and discounts. Conversation starters prompt individual customers to interact with each other, while writing prompts help budding authors beat writer’s block. Puzzle pieces become community connectors and fun competition, giveaways prompt customer appreciation and loyalty, and, of course, all retailers know the power of discounts to get new faces in the door and tempting existing customers to return.

Put your brand, logo, and company message on everything from walls to takeout cups. Marketing your local coffee shop is easier than you think when you partner with us. Check out the huge assortment – over 300 – DIY marketing products available at MYDPRINT and start drawing your community into your coffee shop. After all, the thousands of coffee shops in existence today have one sure thing in common – a desire for new customers. Our design tool coupled with your creativity and knowledge of your community put marketing magic right in your hands. Drawing locals to your coffee shop means making them feel welcome, treating them well once they’re inside, and brewing the best cup o’ joe they’ve ever tasted.