Make A Huge Impact On Summer’s Live Music Scene

Summer is the ideal time to host live music events. The warm days and cool nights draw enthusiastic crowds out to see and hear their favorite bands and soloists. Of course, as a host or tour manager, your goal is to promote your band and pack your venue. As a graphic design team, our goal is to make promotion easy and affordable. We’ve put together these live music marketing ideas to boost attendance at your events, make navigating the venue easier, and increase sales of merch and swag.

First impressions matter, so make the most of yours by wowing your attendees. Invest in amazing, high-quality posters, banners, sellable band merchandise, and swag for your live music event. Get started creating the marketing materials and visual communications products you need with our DIY design tool. With our design tool, you can quickly and easily design wayfinding and directional signage, designated and VIP seating areas, posters featuring individual artists, and posters featuring each band.

Make it easy for participating artists to spread the word about your live music event by supplying them with marketing postcards, informational flyers, and posters to distribute to their bandmates and fan base. It’s also a smart marketing move to enlist the help of strategic partners in spreading the word about your upcoming concert. Strategic partners for live music events include the venue operators, ticket sales agents, food and beverage vendors, and even the caterer who feeds the band.

One of the benefits of our design tool is its ease of customization. Our customization options – like fabrication, text, colors, and images – make it easy to cater to the specific culture of your music festival. Think about it – the marketing and branding for a blues concert will look very different than the marketing for a heavy metal concert.

It’s also a good idea to post print marketing materials in places where your specific fans hang out. Cafes, coffeehouses, local bookstores, college campuses, and other community locations. Try leaving postcards in stores that sell CDs and vinyl, hanging posters in music stores that rent or sell new and used instruments, advertising in places that offer music lessons, and distributing flyers at other live music venues.

Making fans compete to attend your music festival is one of our favorite live music marketing ideas. Simply set up a contest and use social media, banners, postcards and flyers to promote it to your target market. Offer the winner free tickets, buddy passes, backstage passes, band merchandise, or exclusive photo opps with the band.

Other profitable live music marketing ideas include take-home merchandise. From t-shirts to autographed CDs, merchandise is a huge seller at live music events. So, make it a point to have plenty of merch and giveaway swag on hand. With our design tool it’s easy to create branded key fobs, bottle openers, ceramic mugs, posters, license plates, and license plate frames. They’re ideal merchandise and giveaway items because they’re affordable for you and for attendees, portable, and easy to customize and brand.

WHAT CAN YOU CREATE WITH OUR DESIGN TOOL?

What sets your music festival apart? Some differentiators that readily grab attention include national band headliners, special musical guests, local bands with a fan base, specific music genres, priority seating, and VIP after-concert events. Use those differentiators in your marketing message. With our design tool, it’s easy and fast to create custom marketing and branding. That means you’ll easily hit all the right notes when you market your live music event this summer.