Market Your Bakery With Delectable Menu & Food Photography

From cookies to cupcakes to cinnamon rolls to wedding cakes, bakeries offer all manner of delicious treats. The key to successfully marketing your bakery is tempting your buyer’s taste buds through their eyes. That’s why bakers go to such great lengths to ensure their tasty treats look as appetizing as they taste. That’s also why they feature product tags and menus that make patron’s mouths water. These four tips will help you market your bakery using our design tool, your creativity, and good-enough-to-eat food photos.

1. Work With A Food Photographer
   You’d be amazed at some of the tips and tricks food photographers use to make your delicious concoctions look great on film. From gooey treats to savory baked goods, food photographers know how to take pictures from angles and at exposures that make your edibles look amazing. Once you’ve captured your baked goods on film, use our design tool to turn them into wall art to decorate your bakery. Simply upload them to our design tool, choose your preferred background and size, position them accordingly, and send them to us for professional printing and production.

   Pro Tip: Be sure you own the rights and licenses to any photos you upload to our site.

2. Schmooze With Foodies
   Invite local foodies, celebrities, and influencers to your bakery for a tasting. Don’t make the tasting so exclusive that the general public can’t attend, though. Use marketing postcards and flyers to invite your local community to sample your wares, meet special guests, help choose names for new baked goods and flavors, and learn about your bakery’s back story. Free samples are a taste-tempting way to introduce new food items, boost interest in specialty items, and bolster support for your retail location.

   Pro Tip: Invite local members of the food and community related press to tastings that market your bakery by introducing new food items and bringing influential people together.

3. Connect With Your Local Community
   Brick and mortar retailers, like bakeries and coffee shops, have a distinct advantage over strictly ecommerce sellers. You can use interior and exterior signage to let your community know you support the ethical causes and charitable groups that are important to them. If your bakery hires single mothers, responsibly sources its ingredients, sponsors a community sports league, or is a proponent of environmental awareness, devote part of your marketing message to letting your buyers know you’re on their side.

   Pro Tip: Survey your local community to see which groups and organizations are important to them – then connect with those causes.

4. Reward Return Customers
   Our design tool lets you create key fobs that have a plethora of marketing uses. They’re an easy way to let customers rack up points toward a free sweet treat. They can also be used to help customers engage in word of mouth marketing on your behalf. Think of custom branded key fobs as portable marketing for your bakery. They can also be used as entry to special events (like the tastings mentioned above) or to signal employees to offer discounts and freebies.

   Pro Tip: Make sure your key fob prominently displays your brand’s logo.

Friendly staff, customer loyalty programs, taste-bud-tempting photography, and community support are all important factors when you market your bakery. The best way to market your bakery is to make the best tasting treats in town, fill the air with delicious smells, and provide a well-decorated shop where patrons can sit and enjoy your bakery items. Of course, that means the real key to marketing is to get them in the door in the first place. Your treats will tempt their palate. Our design tool helps you tempt their palate via their eyes.

How will you draw hungry patrons through your bakery doors?