Marketing Your Bakery From The Outside In
Marketing your bakery involves everything you do from the way you greet customers to the way your bakery smells and looks to the way your baked goods are packaged and presented. From beautifully appointed walls to branded mugs to social media to print marketing campaigns, every representation of your bakery is a function of branding and marketing. Start by understanding what each term means. Branding is the perception your target market has of your business and its products and services. Marketing is everything you do to let your target market know you exist and build a relationship with them.
Branding and marketing go hand-in-hand in creating success for your bakery. Together, they tell your bakery’s story, set your bakery’s atmosphere, and tell your community what you offer and what sets you apart from other local bakeries. Savvy bakery owners know these things and understand the importance of marketing your bakery from the outside in and from the inside out. At MYDPRINT, we have the tools, software, and marketing products you need to meet your branding and marketing goals.
Exterior Marketing Products
- Banners: use braded banners to tell your store’s location and hours and to feature specialty products that set your bakery apart from your competitors.
- Posters: use custom posters to share your social media profiles, advocate for community groups and organizations, and tell your customers what shared social issues you support.
- Doors & Windows: your windows and doors are the first look most people have of your bakery. Make sure they’re creative, attention-grabbing, and inviting.
Interior Marketing Products
- Wall Wraps: creative walls make a statement, put your brand on constant display, create conversation starters, and can even tell your consumers what you care about.
- Branded Mugs: custom mugs add to your product line and build awareness of your bakery whether customers use them in-house or take them home.
- Key Fobs: our key fobs are a multipurpose marketing product because they work as loyalty cards, discount cards, and as a constant reminder of your brand.
How Our Design Tool Works
Our design tool was created by our team of award-winning graphic designers. It’s robust enough to let you design any of our 300+ marketing products on your own. At the same time, it’s a simple interface that works in the cloud with built-in ease of use. To start designing and creating your products, simply click the appropriate link above, choose a preferred size, and click the red Design It button. From there, you’ll find it easy to choose background colors and images and upload your logo. Then use our extensive clipart library and text features to build and customize your designs. Create an account on our website to save your designs and products. Save design concepts and creations to easily migrate a single design from product to product, set shipping and delivery preferences once, make the checkout process much faster and smoother, and view and track orders.
Leave the rest to us. We professionally produce and deliver the products you need to create a successful marketing campaign that lures consumers into your bakery and tempts their taste buds once they get through the door.
WHAT CREATIVE IDEAS WILL YOU USE TO MARKET YOUR BAKERY TO YOUR COMMUNITY?
Marketing your bakery is an ongoing process. Our goal is to make it easy and affordable for you to market your bakery successfully. Get new customers in the door and get existing customers to come back with branding and marketing that sets you up for success and builds awareness of your bakery’s brand from the outside in and from the inside out.
