Understanding How Color Influences Sales & Marketing
When it comes to marketing, as a small business owner, you should use every tool at your disposal to maximize the return on your marketing dollars. Color plays a significant role in branding, sales, and marketing. The reasoning behind why color influences sales are based in large part on individual shopper’s preferences and perceptions. Different shades of the same color may influence their emotions and reactions as well. Consider the subtlety and coolness of powder blue when compared to the boldness and energy of electric blue.
In the eyes of potential consumers, your color selections and the way you use color to create your brand’s message paint a picture of the personality of your business. Consider how certain colors prompt certain associations just as certain brands call specific colors to mind. For example, environmentalists use the colors green and blue to draw attention to the earth and sky. Similarly, spas and salons typically use tranquil colors to promote calmness, serenity, and peace-of-mind.
When you understanding how color influences sales, you know the first step in choosing the colors that represent your business is understanding the personality you want your business to portray and the personality of your target market. Even further, you need to understand the personality and color preferences of each subsegment of your target market. For example, hoodies might be your target market, but vegetarians and gluten-free eaters are viable subsegments. Similarly, if your company makes mobile tablets, professional adults are your target market, but gamers and children are viable subsegments. How will your color choices help your branding and marketing reach each group and subgroup of your audience?
Start with an understanding of how colors most commonly influence shoppers. Black usually denotes power and authority, while white denotes purity and wholesomeness. Red creates a sense of passion and also boosts appetites, while orange can foster encouragement and bolster creativity. Our small business design tool is packed with color and design options that help you leverage the power and influence of color.
Graphic designers, artists, print and digital marketing experts, corporate boards, and small business owners understand the role color plays in influencing buying habits. Our own team of graphic designers have built an endless possibility of color options into our design tool. That means you get decades of experience and the latest graphic design tools and trends packed into a robust marketing tool that works where you work – in the cloud – to make creating and managing your designs as easy and mobile as you are.
With our design tool and your creativity, you can do everything from selecting your brand’s colors to using those colors to create attention-grabbing marketing products to creating a variety of color combinations. Even if they carry similar products or offer similar services, no two businesses are alike – and no two marketing campaigns should be exactly alike, either. Make your marketing products stand out from your competitors with these DIY marketing items can you create with our color options, creativity tools, and design resources.
From the sky and trees to smartphones and computer screens, people – including your ideal consumers – are surrounded by color every day. Just as a clear, bright blue sky creates a different emotion than a cloud-covered gray sky, color variations and perspectives also influence shoppers in different ways. How will you leverage the way color influences sales to create your small business brand?
Happy Valentine’s Day
From The DPRINT And MYDPRINT Families
