March 14, 2018
brand personality

Brand Personality: How To Choose Colors and Fonts That Fit Your Brand

One of the critical components of successful branding is developing and understanding the personality of your brand. It’s important that your brand have a personality that resonates with your target market and gives your business a face and a feeling. Corporations who build personality into their branding gain a number […]
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March 13, 2018
corporation

How The DPrint Collection of Awards Can Benefit Your Corporation

In 1939, DPrint was born. In the beginning, we helped local corporations and business owners with our pioneering methods of screen printing. Using a combination of creative illustration and a talent for lettering and layout, we’ve built a solid customer base in central Florida. In fact, DPrint became known as […]
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March 12, 2018
woman owned

5 Benefits of Partnering With Our Woman Owned Design Firm

DPRINT is a 77-year-old, woman owned, 3-million-dollar screen and digital printing company. We are proudly woman owned, socially and environmentally responsible, and operate in three locations across Lakeland, Florida. We’ve learned a lot in the last seven decades about graphic design, productivity, and visual business representation. Keep reading for five […]
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March 8, 2018
emotional impact

Why Graphic Design Makes An Emotional Impact

Regardless of how carefully they are thought out or rationalized, every purchase consumers make is driven by emotion. Like purchases, graphic design is based on making strategic choices. The science behind those choices often involves emotional impact in some way, shape, or form. The following psychological principles should be part […]
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March 7, 2018
business growth

The Business Growth Benefits of Graphic Design

Like many corporations, you’re probably trying to discern the best ways to use design as a tool for business growth. The use of graphic design in business growth can create many business advantages and performance improvements. Business growth comes about in a variety of ways. Those ways include increasing sales […]
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March 6, 2018
competitive edge

The Competitive Edge Your Business Will Gain With Graphic Design’s Positioning Power

Every business with a desire to stay in business knows the advantage and importance of having a competitive edge. The key to a competitive edge is innovation. That vital innovation all businesses need is born from market research and strategic planning. It means answering two important internal questions: What sets […]
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