DIY Marketing and Branding For Authors & Speakers

Marketing any small business has its rewards and challenges. Do-it-yourself marketing has the innate ability to help you overcome some of those marketing challenges because it helps you delve more deeply into your business and gain a greater understanding of your ideal consumer. When your business is information based – one that relies on your personal image, knowledge, expertise, and skill set – it puts a different spin on your marketing efforts. When you are the face of your business, it means your marketing enters the realm of personal branding. Personal branding – marketing yourself as a brand – involves creating a public persona, and acquainting the public with the perception, personality, and platform of your brand.

Author and speaker marketing means turning yourself into an entire brand. Marketing for authors and speakers, though, is more than adding your face to promo items. It means creating products like a website, social media presence, books, podcasts, and blogs. All these items should be geared toward your ideal reader. A personal brand also includes visual identity components like a logo, tagline or brand message, color story, and a glimpse of your personality. The print marketing materials direct potential shoppers to your online presence – which means its important to get it right!

Your brand is the first impression readers and listeners get of you as an information specialist. At MYDPRINT, we equip you with the personal marketing and branding products you need and the design tool to help you create them. Our design tool has many features and benefits that make it ideal for creating the marketing and branding products you need.

It has a variety of text features
It has an extensive library of images
It works where you work – in the cloud
Easy to customize, predesigned templates
Multiple design areas that let you layer images and fonts
The ability to create multiple products from a single design
Image inverting that lets you easily create flipped/mirrored imagery
The capability to create an account, save your work, and return to it later

Part of personal branding is positioning yourself as an expert on your subject matter, knowing the best ways to reach your target market, and identifying the ideal combination of digital and print marketing avenues that drive you toward success. What can you create with our amazing array of design features? Anything your imagination can come up with.

You can also use our design software to create informational items and promotional giveaways for your live event table or booth, book launches, and speaking events. Our easy-to-customize imprintable products are ideally suited for personal branding. Those items include mugs, key fobs, mousepads, and bottle openers. Position these items near two prominently displayed, clear, glass fishbowls. Your giveaways are now perfectly positioned to pique interest. Fill one fishbowl with treats and snacks that draw browsers to your booth or display. Use the other to collect business cards for post-event follow up. The professional graphic design team at MYDPRINT created our easy-to-use design tool to help authors and speakers just like you create the marketing and branding tools they need.

How will you put your creativity to work for your personal brand?